In and imagery. Although there are three main types

        In this assignment, I shall explain how
successful and effective visual communication produces a unity of meaning, and
how exactly this relates towards the process of problem solving or at least a
visual solution. Moreover, covering the history of semiotics  and the development throughout their knowledge
towards the subject.

         There are many
types of visual communication that are used every day, sometimes without us
even knowing it’s there. Visual communication is the transmission of the
information and ideas provided, using symbols and imagery. Although there are
three main types of communication, along with verbal and non-verbal, it’s been
believed that visual is the type that the majority of people rely on most,(*)
furthermore, visual communication can include signs, graphic signs, films,
typography. In addition to this, there has been past discoveries of linked
evidence suggesting the oldest form of communication in a primitive sense, regarding
dated back cave paintings for example, these simplistic drawings were engraved
into the rocks and they even depict representations of different types of
animals and landscapes.(*)

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        From an
academic point of view, the study of symbols and visual communications are
known as semiotics. The main purpose of semiotics are to convey how people
interpret ways to make meanings from visuals out of the use through symbols. Everyone
is a semiotician without even acknowledging it, we all constantly unconsciously
interpret the definition of symbols around us. A suitable example would be
traffic lights, how we instantly recognise the colours and further associate
them with their individual meanings. Charles Sanders Pierce, one of the founders
of semiotics categorized signs as being one of three types. Moreover, professor
Yvonne Rogers thought up of four categories for iconic representation, therefore
fitting in with Pierce’s three types; icon, index and symbol. An icon has a
physical resemblance to the signified, that’s being represented, for example, a
simple photograph because it certainly resembles whatever it depicts. Ferdinand
de Saussure, one of the founders of semiotics saw signs as the basic unit of
meaning as he defined two parts of the signs themselves, a signifier is the
main form of a sign, this could insinuate that it may be either be a sound, a singular
word, a photograph, a facial expression or a painting. However, the signified
is quite different compared to the signifier as it involves a concept or an
object that’s represented, it could be a physical item, a directed command to stop
or a warning that’s aimed at something specifically.