How to build a Career in Digital Marketing
We still remember the passion of
working in IT/Software from the late 90s and early 2000. Certainly, that has
been among the best times for individuals to make an entry into IT business.
Now its time for Digital
Marketing business. The network with this business is so powerful today that it
is definitely the best time to be a part of the fast-growing business.
Few of the top reasons to build a
profitable career in Digital Marketing business in 2017:
Kinds of Job Opportunities in Digital Marketing
and Advertising Industry
Based on your interest, you can
choose to Work in both of the following 3 types of associations as a digital
marketing and marketing professional.
Digital Marketing Agency- There are various kinds of Digital Marketing
Agency ranging from small, medium and high. These agencies help their customers
by offering various digital marketing services like SEM, SMM, SEO, web
Analytics. If you operate in this kind of agency, then you get a chance to work
with a number of customers and indulge in the wide range of work. But you’re
not likely to build depth as it might be almost impossible to go deeper to get
a specific customer unless you’re working for a specific brand.
A new Brand leveraging Digital advertising- You could also decide to work for a specific
brand or a company, that are actively using digital advertising for its own
development. Unlike working for a digital advertising agency, in which your
variety of in-depth experience when you work for a specific business.
Digital advertising Tool/Platform Company- Another opportunity to develop your career in
digital marketing is to work for platform or tool companies like Google,
LinkedIn, Facebook, Adobe, Salesforce. The type of work and related training in
such businesses will change a lot and certainly will be quite different in
comparison to working in a brand. Additionally, such job opportunities are
restricted but these sorts of tasks will provide a much higher salary.
Not only people can join
full-time job Digital advertising but they can select for
freelancing/part-time/work-from-home opportunity within this business.